Technological words

production	The organization and supervision of the making of a film, broadcast, or recording, or the staging of a play.
distribution	The process of delivering the film to the audience, this can be done through marketing.
exhibition	Showing films in cinemas or on DVD.
consumption	The way that people take in the selected product, by either buying it or just viewing it.
audiences.	The people who you are targeting your film at or the people who you’re aiming at. People who you are wanting to watch your film.
digital cinemas	This is the use of digital technology in order to distribute and project motion pictures.
DVD	A high density videodisk that stores large amounts of data.
HD-DVD	This is a defunct high-density optical disc format for storing data and high-definition video.
downloads	Copying one form of data to another.
marketing	The action or business of promoting or selling media products and services.
media ownership	The company that own the product.
cross media convergence	Different media products related to the main product across a range of various medias, e.g. films, video games, soundtracks.
synergy	The working of two or more organisations in order to create a better effect than an individual one.
exchange	One product traded for another.
technological convergence	The improvement of media technology and how it improves and helps the audience and industries.
institutions	An established organisation or foundation.

Submarine- Marketing

Released in just 60 cinemas in the UK. Submarine has proven to be a hit with audiences. Optimum Releasing achieved similar success with the British satire Four Lions in 2010 and adopted a similar marketing and distribution strategy with Submarine. Submarines distinctive marketing campaign backed by strong critical reviews and a soundtrack by Alex Turner of Arctic Monkeys fame has certainly helped this quirky coming of age tale find an audience in the UK. Submarine like Four Lions offers hope that British cinema does produce a healthy slate of films each year which can remain successful given the continuing dominance enjoyed by Hollywood films. Optimum releasing expanded the release of Submarine from 60 screens to 100 and it is likely to help with the final box office take.

Dark Knight Rises-Marketing

A fictional file for a criminal investigation was posted on a Monday morning on TheDarkKnightRises.com. It contained a warrant for the arrest of "John Doe aka The Batman," who is on the lam after taking the fall for corrupt District Attorney Harvey Dent at the end of The Dark Knight.

A new trailer for the surefire summer blockbuster The Dark Knight Rises was released on a Monday night. Batman's super fans worked hard to get it. As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan's Batman trilogy, Warner Brothers announced the trailer on the film's website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.