A fictional file for a criminal investigation was posted on a Monday morning on TheDarkKnightRises.com. It contained a warrant for the arrest of "John Doe aka The Batman," who is on the lam after taking the fall for corrupt District Attorney Harvey Dent at the end of The Dark Knight.
A new trailer for the surefire summer blockbuster The Dark Knight Rises was released on a Monday night. Batman's super fans worked hard to get it. As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan's Batman trilogy, Warner Brothers announced the trailer on the film's website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.
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