Submarine- Marketing

Released in just 60 cinemas in the UK. Submarine has proven to be a hit with audiences. Optimum Releasing achieved similar success with the British satire Four Lions in 2010 and adopted a similar marketing and distribution strategy with Submarine. Submarines distinctive marketing campaign backed by strong critical reviews and a soundtrack by Alex Turner of Arctic Monkeys fame has certainly helped this quirky coming of age tale find an audience in the UK. Submarine like Four Lions offers hope that British cinema does produce a healthy slate of films each year which can remain successful given the continuing dominance enjoyed by Hollywood films. Optimum releasing expanded the release of Submarine from 60 screens to 100 and it is likely to help with the final box office take.