Submarine- Marketing

Released in just 60 cinemas in the UK. Submarine has proven to be a hit with audiences. Optimum Releasing achieved similar success with the British satire Four Lions in 2010 and adopted a similar marketing and distribution strategy with Submarine. Submarines distinctive marketing campaign backed by strong critical reviews and a soundtrack by Alex Turner of Arctic Monkeys fame has certainly helped this quirky coming of age tale find an audience in the UK. Submarine like Four Lions offers hope that British cinema does produce a healthy slate of films each year which can remain successful given the continuing dominance enjoyed by Hollywood films. Optimum releasing expanded the release of Submarine from 60 screens to 100 and it is likely to help with the final box office take.

Dark Knight Rises-Marketing

A fictional file for a criminal investigation was posted on a Monday morning on TheDarkKnightRises.com. It contained a warrant for the arrest of "John Doe aka The Batman," who is on the lam after taking the fall for corrupt District Attorney Harvey Dent at the end of The Dark Knight.

A new trailer for the surefire summer blockbuster The Dark Knight Rises was released on a Monday night. Batman's super fans worked hard to get it. As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan's Batman trilogy, Warner Brothers announced the trailer on the film's website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.